Shopping for diapers or condoms?

A strong litmus test for shoppers: Do you enjoy the small walk from one escalator to another while shopping in a store? If yes, you are the ‘I don’t wanna miss anything’ kind of shopper. If no, you are the ‘I need to finish my shopping list’ kind of shopper. Shopper you are, in any case.

However, identifying these little subtleties in consumer behavior can be of great value to retailers. And that’s why stores are extensively using video analytics to unlock information on customer patterns, trends and behaviors. 

Let’s say a store positions diapers next to condoms. Through video analytics, retailers can identify consumer behavior in terms of how long customers take to decide before making their purchase, whether they make the purchase with/without kids, the speed with which they walk through each section, their gender and their age.

Not only that, based on the volume of traffic entering the store, retailers can be alerted of the need to open additional tills proactively before queues start to form. Also, by counting the number of people in each part of the store, video analytics can locate ‘hot zones’ – those with the most customer activity – to help maximise in-store promotional campaigns, and identify ‘cold zones’ to determine how store layout changes can improve customer traffic flow.

So next time you visit your local store that suddenly has positioned diet products next to swim wear, there is a good chance that they know you are trying to lose weight for your vacation to Ibiza this summer!

I was Busted by Video Analytics

Recently I went on a roadtrip with some friends to south Spain.  We rented a car for a few days, went down to Sierra Nevada for some nice skiing, and returned the car in Madrid happy that in over 700 Kms. driven we hadnt gotten pulled over by police. Talk about celebrating too early....

SURPRISE SURPRISE, 3 weeks later a 100 euro speeding ticket arrived in my mailbox. 

Those damn traffic cameras (see one below)! 

I had forgotten that with Video Analytcs technology you dont need to get pulled over by a police car to get a ticket!!!

Video Analytics software is allowing municipal governments around the world handout tickets to  speeding drivers without any police intervention.  The software continuously scans the video being shot by the cameras when it detects a vehicle is passing, it uses an algorithim to determine the vehicle's speed, and if  they are speeding, it will snap a shot of the vehicle's license plate and trasmit the data for the ticket to be issued.  All in all the ticket arrived in less than 2 weeks after the incident!  As you can see the camera got a nice shot of my rent a car and included the details of my speed, time and place where i got caught, pretty impressive! 

 

So i learned my lesson the hardway, video analytics does work and now i know to stay at or below the speed limit even if there are no police in sight! 

In addition to being used for detecting speeding drivers, video analytics is also used to detect vehicles going the wrong way, drivers that burn red lights or are parked incorrectly and to provide statistics on traffic patterns. 

To see more on how video analytics is assisting with Traffic Management please follow this link:

http://www.traficon.com/page.jsp?ref=principles&id=8&parentId=3

Smart way to save on car insurance deductible costs using VA

Adding on to the commercial use of video analytics in the automotive sector, Audi, the German automaker, recently launched a 360-degree Camera Assist Parking System. Previously launched by the competitor BMW, the technology enables the driver to follow the vehicle’s exterior movements through the dashboard video screen which projects a live top-down view of the vehicle. While the vehicle itself is projected as a ”dummy” image, the vicinity footage of the vehicle is fused together by four wide-angle cameras which are embedded in the front, the back and to the sides of the vehicle.

Although other safe-parking features—acoustic parking sensors and rear-camera parking— have been in the personal vehicles market for some time, the 360-degree Camera Assist Parking System is a revolutionary video analytics technology. The system can help reduce the risk of body vehicle damage during parking or when driving through narrow city terrains, which ultimately can reduce unpleasant insurance deductible costs.

The camera assistance is optional for for the 2013+ A8 and S8 models which belong to Audi’s largest sedan vehicle range with the least cockpit visibility. 

Lights, Cameras, Revolution

“The NBA is undergoing an analytical transformation, and the Raptors are one of the teams at the forefront. For the first time, here is an exclusive, inside look at how SportVU is changing basketball.”

The most important innovation in the NBA in recent years is a camera-tracking system, known as SportVU, that records every movement on the floor and spits it back at its front-office keepers as a byzantine series of geometric coordinates. The Raptors' analytics team wrote insanely complex code that turned all those X-Y coordinates from every second of every recorded game into playable video files. The code can recognize everything; when a pick-and-roll occurred, where it occurred, whether the pick actually hit a defender, and the position of all 10 players on the floor as the play unfolded. The team also factored in the individual skill set of every NBA player, so the program understands that Chris Paul is much more dangerous from midrange than Rajon Rondo, and that Roy Hibbert is taller than Al Horford.

The ability to recognize individual player skills is crucial for the juiciest bit of what the Raptors have accomplished: The video demonstrate some “ghost players”, and they are doing what Toronto coaching staff and analytics team believes the players should have done on this play. The system has factored in Toronto's actual scheme and the expected point value of every possession as play evolves.