A strong litmus test for
shoppers: Do you enjoy the small walk from one escalator to another while shopping
in a store? If yes, you are the ‘I don’t wanna miss anything’ kind of shopper.
If no, you are the ‘I need to finish my shopping list’ kind of shopper. Shopper
you are, in any case.
However, identifying these
little subtleties in consumer behavior can be of great value to retailers. And
that’s why stores are extensively using video analytics to unlock information
on customer patterns, trends and behaviors.
Let’s say a store positions diapers
next to condoms. Through video analytics, retailers can identify consumer
behavior in terms of how long customers take to decide before making their
purchase, whether they make the purchase with/without kids, the speed with
which they walk through each section, their gender and their age.
Not only that, based on the
volume of traffic entering the store, retailers can be alerted of the need to
open additional tills proactively before queues start to form. Also, by
counting the number of people in each part of the store, video analytics can locate
‘hot zones’ – those with the most customer activity – to help maximise in-store
promotional campaigns, and identify ‘cold zones’ to determine how store layout
changes can improve customer traffic flow.
So next time you visit
your local store that suddenly has positioned diet products next to swim wear, there
is a good chance that they know you are trying to lose weight for your vacation to Ibiza this summer!
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