Rumors worth reading...

I heard that divorce rates went up in Germany when Traffic Control started sending out overspeeding tickets with pictures of drivers, allegedly accompanied by women other than their wives, to their homes.

I also heard that some upmarket suburban malls were using a spooky technology that would zoom into their customers’ faces, instantly determine their gender and age group in order to guess what products might exert some allure. So if it scanned your second chin, it would presumably recommend a Fiber Bar.

And I heard that these are not rumors. These are actual facts that can be explained by Video Analytics.

So what exactly is Video Analytics? It is a technology that is used to analyze video for specific data, behavior, objects or attitude. It has a wide range of applications including safety and security.

Some of the common examples are: Tailgating of people / vehicles through secure checkpoints, determining the location, speed and direction of travel; identifying suspicious movement of people or assets.

Commercial applications of this technology are increasingly widespread in the General Security, Government, Retail, Transport and Financial Services Sectors.

So how does it really function? The software algorithms run on processors inside a computer or on an embedded computer platform in video cameras, recording devices, or specialized video processing units.

To put it simply, this technology can evaluate the contents of video to determine specified information about the content of that video.

So if you want to confirm some of the rumors that you have been hearing, stay tuned…

Coming up more exciting stuff on Video Analytics!!